Discovering Sweden: Unforgettable experiences at exceptional value
Explore the wonders of Sweden without the hefty price tag – uncover hidden gems, insider tips, and budget-friendly travel hacks for extraordinary adventures at the best value.
Sweden – a destination
of a different nature
Lurö archipelago, lake Vänern, Bohuslän
Lurö, situated in lake Vänern, is the largest freshwater archipelago in Europe.
Photo credit: Roger Borgelid/Visit Sweden
Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to a destination of a different nature. Welcome to Sweden!
Explore map
Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.
Coolcationing in Sweden: 11 ways to keep your holiday refreshing
Sweden has emerged as a prime destination for coolcationers, with its moderate summer temperatures and relaxed holiday style.
Sweden's four seasons
Family fun across Sweden – adventure awaits at every turn
Get ready to discover why Sweden is the ultimate destination for family fun!
Discovering unique gems in Sweden accessible only by boat
From secluded coves to bustling archipelagos and one-of-a-kind attractions, here are the places you can only reach by boat.
Places to stay
Discover Sweden's best campsites 2024
Unique accommodation close to nature – 29 sustainable places to stay
New and trendy hotels – the grand openings of 2024
14 castle stays near Stockholm, Gothenburg and Malmö
Tree hotels in Sweden – the most unusual places you ever stayed
Top hotel brands in Sweden – from large hotel chains to playful resorts
9 extraordinary accommodations close to Swedish nature
Experience Öland: From Swedish royalty to nature's majesty
Whether you're drawn to its natural wonders, cultural heritage, or outdoor adventures, Öland promises an unforgettable experience for every traveller – all year round.
Destinations to discover
Malmö – a city of contrasts and an international melting pot
Stockholm – the capital of Scandinavia
Sweden’s smaller cities and towns – the hidden gems you need to know
Luleå: Where history meets modernity in Swedish Lapland
Uppsala – a historical treasure driving towards a net zero future
Gothenburg – Sweden’s second largest city
Swedish Lapland – a culture-rich natural wonderland
Lund – a city with heart and mind
Värmland – a lake-rich haven of natural beauty
Sörmland – a pleasure garden studded with castles
Västerbotten – a hotspot for unforgettable nature experiences
Gotland – where Viking-era history meets unique natural scenery
The High Coast of Sweden
Dalarna – a miniature Sweden rich in nature and culture
Skåne – a coastal county steeped in history
Hälsingland – a world of cultural heritage and untouched nature
Västmanland – magnificent nature and history close to Stockholm
Bohuslän – a gem on the idyllic west coast of Sweden
Norrköping – an outdoor haven with a rich cultural heritage
Uppland – where Swedish history comes to life
Swedish café culture – steeped in tradition yet forward-thinking
Ever since the first cluster of patisseries arrived in Sweden at the end of the 19th century, the Swedish café has continued to flourish in a style uniquely its own. There are cafés for all tastes, whether you are particular with your brew, your pastries or into design and interior.